Dylans Lease
Dylan's Lease is a nationwide leader in trailer leasing, serving the trucking industry with innovative leasing solutions, truck sales, and financing options. With nearly two decades of experience, Dylan's Lease supports trucking companies by providing DOT-compliant equipment to keep their fleets road-ready and safe.
Webflow Integration
Form Automation
SEO Optimization
The Challenge
Dylan's Lease identified key issues limiting their digital potential:
- Outdated Online Presence: The website did not effectively showcase their services or instill trust in potential clients.
- Poor SEO Performance: A lack of optimized content and structure limited their visibility in search results.
- Inefficient Management Tools: The existing platform was not flexible, requiring manual updates that slowed operations.
To address these challenges, Dylan's Lease needed a complete digital transformation.
Our Approach
GNShift collaborated with Dylan's Lease to design and implement a cutting-edge website and enhance their online visibility, leveraging Webflow for seamless integration and flexibility.
- Discovery Phase
- Conducted stakeholder interviews to define goals and priorities.
- Analyzed competitors to identify opportunities for differentiation.
- Audited the existing website for usability, design, and technical SEO gaps.
- Website Redesign
- Delivered a modern, user-focused design that aligns with their brand and industry standards.
- Enhanced navigation and content layout for better user engagement.
- Added clear CTAs to drive conversions, such as lease inquiries and financing consultations.
- SEO Optimization
- Researched and implemented trucking industry-specific keywords.
- Optimized metadata, headings, and images for search engines.
- Created a structured sitemap and integrated Webflow’s CMS to simplify content updates.
- Webflow Integration
- Built the new website on Webflow for a fast, scalable, and responsive platform.
- Integrated inquiry forms and contact options to streamline lead generation.
- Enabled easy content management, empowering their team to make updates without developer assistance.
The Solution
The redesigned website features:
- Dynamic Service Pages: Clear and engaging pages for leasing, truck sales, and financing services.
- Enhanced UI/UX Design: A professional, mobile-optimized design for a seamless user experience.
- SEO-Optimized Content: Industry-specific keywords and metadata to improve search rankings.
- Webflow CMS: A robust and user-friendly platform for managing and scaling content.
- Lead Capture Tools: Integrated forms for inquiries and consultations to convert visitors into clients.
Results
- Improved Online Visibility: Organic search traffic increased by 70% within six months.
- Enhanced Engagement: Bounce rate decreased by 45%, and page views per session doubled.
- Increased Leads: Monthly inquiries from the website grew by 60%, directly boosting leasing opportunities.
- Empowered Team: The new Webflow CMS allowed internal staff to update and manage the website effortlessly.
