Freightech
Freightech US is a trusted logistics company specializing in freight and asset management across the United States. They sought to elevate their digital presence to reflect their market-leading status and drive new business opportunities.
Website Redesign
Webflow Integration
SEO Optimization
The Challenge
Freightech US faced key challenges with their online presence:
- Outdated Website Design: The existing website didn’t reflect their innovation-focused approach, leading to poor user engagement.
- Low Search Engine Visibility: Freightech US struggled to rank on search engines, limiting their reach to potential clients.
- Limited Flexibility: The platform was difficult to update, and new features required extensive development efforts.
Freightech US needed a complete website overhaul to boost visibility, usability, and adaptability.
Our Approach
GNShift partnered with Freightech US to redesign their website and optimize their online performance, using Webflow for its powerful design and integration capabilities.
- Discovery and Strategy
- Conducted competitor analysis and identified key market opportunities.
- Held stakeholder workshops to define design goals, brand alignment, and SEO objectives.
- Website Redesign
- Delivered a modern, responsive design showcasing Freightech’s services and competitive advantages.
- Enhanced navigation to ensure users could easily find relevant information.
- Created compelling CTAs to drive conversions and lead generation.
- SEO Optimization
- Conducted keyword research to align content with target audience searches.
- Improved page speed and implemented best practices for on-page SEO.
- Enhanced metadata, structured data, and created SEO-friendly URLs.
- Webflow Integration
- Built the site on Webflow to provide Freightech US with a fast, scalable, and user-friendly CMS.
- Enabled seamless updates, empowering their team to manage content without developer assistance.
- Integrated third-party tools for analytics and lead tracking.
The Solution
Key features of the redesigned website include:
- Modern UI/UX Design: A professional, user-centered design optimized for desktop and mobile devices.
- SEO-Optimized Pages: Content and structure designed to improve organic search rankings.
- Webflow CMS: A scalable platform for easy content management and future expansions.
- Dynamic Service Pages: Created dedicated pages for services, client success stories, and industry updates.
Results
- Enhanced Online Visibility
- Improved User Engagement
- Increased Leads
- Empowered Team
